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Analytics & CRM     

Analytics & CRM

We help you discover the buying behaviour of distinct consumer segments through the transaction data that your POS generates and consumer information that you gather in loyalty program.

 
Sales Analytics
Sales Analytics     

Sales Analytics

Sales analytics can be used not only to slice sales by zones, product categories, sale channels, customer types etc. but also to calculate sales velocity of an individual item, flag its movement and trigger its re-order or mark-down. It can help understand differences between retail locations with respect to sales ratios of product categories and item attributes. This information can be put to use in arriving at classifications of retail locations, classification of items and altering their base stock allocation matrix.

 
Sales Analytics
CRM/Customer analytics     

CRM/Customer analytics

The biggest advantage of having exclusive showrooms is the ability to gather customer information directly and put it to use for various functions, viz. new product testing, promotion design, targeted campaigning to increase ROI on the promotion, benefits or reward design.

The fundamental behind CRM is that all customers are not created equal and hence need to be treated differently. Some of them are more profitable than others. Some customers exhibit a certain purchase pattern while some others differ. Campaigns, offers, communication can be tailored and made more relevant to worthy customer groups upon understanding commonality in their behaviour or attributes.

We help our client gather the customer data at all touch-points and analyse it for insightful patterns. Bill value distribution, product affinity analysis, customer clustering, RFM analysis are some of the areas of our expertise.

 
Sales Analytics